Overview
The objective of this project was to design a modern, fun, apartment finder tool geared mainly towards zoomers and millennials. To start out, I analyzed a dozen companies in this space and pulled out details I liked or didn’t like from them. [Note: early on my brandname was CrashPad which changed due to user feedback.] From there I built out a primary user flow to get started:
Low fidelity wireframes
From here I started to sketch out some paper screens of the above flow to quickly devise a blueprint and catch any problems at an early stage which make any iterations quick and easy.
Low fidelity wireframes
From here I started to sketch out some paper screens of the above flow to quickly devise a blueprint and catch any problems at an early stage which make any iterations quick and easy.
Rough draft 1: Complete
After piecing together the first round of the prototype, it was off to user testing. See some of my first draft below:
https://www.figma.com/file/DUE4naX55QBALqHVCBsVAW?type=design&node-id=9%3A100&mode=design
Feedback and iterations
Some feedback I received was the hero image looks nice, but doesn’t make an emotional connection. Also there’s a Christmas tree in the mirror and it’s July. And folks did not love my original name of “CrashPad” because it’s not a familiar slang term in Massachusetts and the word “crash” invokes a negative connotation. And lastly, users thought the map on the search results screen was cramped and too small. It didn’t show enough info.
Check out the end result and prototype:
Although it’s not a full website design, this takes the user through several key pages from the home page to search to product details and even scheduling an appointment.
